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Scroll down to see some of our favourite brand projects.
0.1 Sweat Culture
Sweat Culture: A Lifestyle Brand Built for the Outdoors
Sweat Culture is a fresh lifestyle brand centered around outdoor activities and sauna culture. Founded in the heart of the Okanagan, it was born from a love for the outdoor sauna lifestyle and needed a brand identity to match.
The Luminary Brand Lab crafted Sweat Culture’s identity around key themes: community, outdoor experience, sauna culture, lake life, and natural wellness.
The goal was to create a friendly, approachable brand that seamlessly fits everything from clothing to saunas.
We love collaborating with exciting startups like Sweat Culture and look forward to helping more brands bring their vision to life!
0.2 Mcgee Cycle
McGee Cycle: Kelowna’s Local Mountain Bike Brand
McGee Cycle is a Kelowna-based mountain bike brand built for riders of all levels. With skills camps at Knox Mountain and a mobile bike servicing trailer that travels around town, McGee Cycle is all about making biking more accessible and enjoyable.
The Luminary Brand Lab crafted McGee Cycle’s identity around key themes: bike experience, mountain biking, outdoors, community, and local business.
The goal was to create a brand that reflects Kelowna’s vibrant biking culture while being both professional and approachable.
We’re proud to work with passionate local businesses like McGee Cycle and look forward to helping more brands bring their vision to life!
0.3 Trailside Outdoors
Trailside Outdoors: The Drink for Mountain Bikers
Trailside Outdoors is a bold new drinks brand rooted in the mountain biking lifestyle. With its signature raspberry lemonade and a vision to become the go-to outdoor drink, Trailside is set to refresh riders everywhere with more flavours and innovations on the way.
The Luminary Brand Lab built Trailside’s identity around key themes: refreshing, community, outdoor wellness, bike culture, and creativity. The brand’s vibrant yellow and red cans stand out on the trails, just like its commitment to local riders and the biking scene.
We love working with ambitious brands like Trailside Outdoors and look forward to helping more businesses bring their vision to life!
Welcome to:
The Brand Lab
Investigation
Defining the BrandWe uncover your brand’s purpose, target audience, and competitive edge to create a clear strategy.
R&D
Exploring Ideas
We research, test, and refine brand concepts to ensure the right direction before full execution.
Factory
Creating the Brand
We design logos, visuals, and marketing assets, crafting a strong, cohesive identity.
Launch
Implementing & Refining
We finalize, deliver, and optimize your branding for real-world impact and consistency.
The Luminary Brand Lab Design System
Our Luminary Brand Lab follows a transparent, step-by-step design process to bring your brand vision to life.
Each stage is clearly defined and tracked, so you’ll always know where we are in the journey.
1. Investigation – Laying the Foundation
• Task Bar: Brand Strategy, Audience Research, Competitive Analysis
• Goal: Define your brand’s purpose, audience, and business goals.
• What you’ll see: A clear strategy document outlining your brand’s identity and direction.
2. R&D – Exploring Ideas
• Task Bar: Concept Development, Mood Boarding, User Testing
• Goal: Explore and refine potential brand concepts before production.
• What you’ll see: Mock-ups of logos, colors, and typography, plus insights from testing and feedback.
3. Factory – Designing the Brand
• Task Bar: Logo Design, Visual Identity, Marketing Assets
• Goal: Develop your brand visuals and marketing materials.
• What you’ll see: Finalized brand assets, including logos, social media templates, and physical marketing materials.
4. Launch – Optimizing for Success
• Task Bar: Final Refinements, Brand Guidelines, Implementation Support
• Goal: Launch your brand and ensure it’s consistent across all platforms.
• What you’ll see: A fully optimized brand, including detailed guidelines for future use and performance tracking.
Client Visibility:
At each stage, you (the client) will have access to a task bar that shows exactly where we are in the process, making everything transparent and easy to follow. You’ll know what’s been completed and what’s coming next, ensuring full confidence in the progression of your brand through our transparent system.
We look forwards to helping you level-up your marketing.
For more information and pricing please email ezra@luminarygraphix.com
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